Fashion, style and VIPs: The YouTube channel of Hugo Boss
YouTube is the biggest internet portal for videos and films currently available on the internet. Most Internet users go to this video portal to search for specific video-based content. So it is a logical step for the big labels to make their corporate videos and film material available via their own brand channel – especially if they possess a large number of film productions.
Since the fashion manufacturer HUGO BOSS does produce many videos for fashion shows, photo shoots and VIP interviews, 21 TORR suggested the additional utilization of this material via a YouTube channel. Offering a corporate YouTube presence allows the company to provide interested people with video material in the place where they actually look for it and to control content quality and maintenance. Moreover, the additional web identity is an effective online communication tool, and in the case of HUGO BOSS it can be used to promote the corporate magazine eMAG.
21TORR was entrusted with the consultation, conception, design and realization of the channel and will also handle the future maintenance and expansion of the media channel. 21TORR developed and produced advertising formats to promote the channel, such as video ads and Flash banners, as well as formats to promote the HUGO BOSS magazine eMAG.