"I can do the chancellor’s job!"
01 - 04/2009
In the election year 2009, ZDF is choosing an amateur chancellor in a political talent show designed to interest young people in politics and the real election. "Ich kann Kanzler!" (I can do the chancellor’s job!) – that is the firm conviction of more than 2,500 interested people between 18 and 35 years, who applied online to be participants on the show. 40 candidates were selected and made it to the first round, in which the finalists are chosen for the TV show. The winner can look forward to a chancellor’s salary and an internship in Berlin’s government district. You can get to know the ambitious junior chancellors at www.kanzler.zdf.de.
21TORR developed and designed the Flash module for the candidate presentation and the application for online registration. The module runs on ZDF's media platform "Mediathek", allowing candidates to introduce themselves with their videos, images and political ideas. Users can rate their favourites and comment on the individual profiles in order to give the candidates personal feedback. In addition, an administration tool was implemented for ZDF's editorial staff to review and evaluate applications and manage the comments about the candidates.
The Flash-module and registration application are integrated into the ZDF online landscape. The profile information of the candidates is generated dynamically from the back end, which allows for great flexibility.
The concept, design and realization of the Flash module and online registration were a project handled by 21TORR and Metropolis AG, a 21TORR subsidiary.
ZDF has been a client of 21TORR since 1998 ZDF has been a client of 21TORR since 1998. Apart from the chat and forum area of the network, 21TORR also integrated a kids’ community into the ZDF children’s page "tivi".