Wedded bliss - Anne Korn rings

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Anyone planning their dream wedding knows only too well that choosing the wedding rings is a decision that must be considered carefully — after all, the pieces of jewellery represent the future bond between the couple. For over 10 years, the team at Anne Korn in Stuttgart has been known as a point of contact for anyone looking for a very special symbol of their marriage, even among people far beyond the German border.

To present the rings in a stylish way, 21TORR has developed an online shop that shows the elegant wedding rings in their best light. Even at first glance, visitors are surprised by large images and an emotional, tasteful design. The site has little in common with a traditional shop, as it is much more a lovingly decorated shop window for the exclusive pieces of jewellery. The intuitive, clear presentation of the products in the Flash frontend is accompanied by a complex data structure in the backend, which is managed using the OXID 4 Community Edition. Ring details from currently 7 designers in numerous configuration varieties are brought together here and offered for sale. 

Alongside the presentation of the product range and the possibility of making online purchases, the page also offers extensive information on the individual designers and Anne Korn itself.

In terms of technology, the page is based on the OXID 4 Community Edition, a Flash frontend with a Flex framework and HTML fallback pages for search engine optimisation. The magazine is available on a Wordpress blog.