21TORR Group
Position and synergies
Since its foundation in 1994, the appearance and organization of 21TORR underwent major changes. The company that began in the proverbial garage now has 80 employees in several business units.
Thanks to the strategic separation into different units, 21TORR has always been able to balance out economic fluctuations and provide stability for clients and employees. The 21TORR Group is comprised of 21TORR GmbH, 21TORR Interactive GmbH, Metropolis AG, 21TORR Archives GmbH, plus interests in Dorten GmbH, Independent Collectors GmbH and Soundarchive Vertriebs- und Verlagsgesellschaft mbH.
21TORR GmbH
Initiator with a vision
21TORR GmbH is the parent and holding company of the service group and the place where the administration, strategic planning and the roots of 21TORR converge.
Since our foundation in 1994, all decisions are based on owner-managed know-how. Relying on a finely tuned feel for the market, trends and opportunities are recognized and seized. The success of the 21TORR Group reflects that.
It is evident in the quality of our work and in our strategic growth.
Our core operative business is in the hands of our subsidiaries 21TORR Interactive GmbH, Metropolis AG and 21TORR Archives. While taking care of our essential project work, 21TORR always makes time for new things: The ideas from our lab and idea pool are tested and incorporated into our in-house productions. Destined to become benefits for our clients.
Two of our successful pioneering ventures are the dating platform
ICONY.de and the online sales portal
shop.multimedia.de.
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21TORR Interactive GmbH
Digital communication and technology solutions
As an agency for brand communication, social media and e-business projects, 21TORR Interactive has been developing digital solutions and interactive applications since 1994.
The company has the most employees, and here the heart of the 21TORR Group beats the strongest. So it is not surprising that the 21TORR Interactive is the coordination and planning centre.
Since its beginning, 21TORR Interactive has provided services to domestic and international clients of all sizes and industries.
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Metropolis AG
Social networks and integrated communication
It is not an accident that the specialists for interactive platforms were named Metropolis, after the successful 21TORR online community.
It began as a prototype, created in our idea workshop, that quickly turned out to be a great success. The team grew and became independent as a subsidiary in 1999.
Since then, Metropolis AG has served as a community integrator, developing and implementing business models, concepts and technologies for multimedia platforms.
http://www.metropolis-ag.de
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Divello Travellounge GmbH
Travel and taking a break from routine
With our Partner Suntimes GmbH, 21TORR has begun the adventure of "travel" and launched the travel platform “Divello”.
As a subsidiary of Express Travel International (ETI) GmbH, Suntimes GmbH brings its travel know-how to the table, while 21TORR adds its expertise in developing and realizing emotional web presentations and sales-oriented e-commerce solutions. From this combination arose an extraordinary platform that offers more than just trips: Inspiration and joyful anticipation while planning the vacation are part of the package.
21TORR has taken on site maintenance and editing, while our partner Suntimes offers the necessary travel industry know-how with its own online travel agencies and as a tour operator. Travel arrangements are processed via the usual booking engines.
http://www.divello.de/
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Dorten GmbH
“Independent Ideas” and surprising concepts
The interest in Dorten GmbH complements the service portfolio of 21TORR with the “Independent Ideas” of the Stuttgart-based concept expert.
Dorten develops comprehensive content and ideas, facilitating cooperation between creative people from various fields of expertise. They provide strategies, product features, campaigns, messages and new communication channels for customers from a wide variety of industries. The interest has intensified the long established friendly business relationship between 21TORR and Dorten.
http://www.dorten.com
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Independent Collectors GmbH
Platform for art collections
The first "grandchild" of 21TORR is an interest in Independent Collectors GmbH.
The online platform, founded by Metropolis AG, Dorten GmbH, Grothe Strategie GmbH and other investors, is a meeting place for collectors of contemporary art. It used to be that beginners and young collectors had a hard time grasping the art scene, and it was even more difficult to become established in it.
The community "Independent Collectors" now facilitate networking and exchange among art collectors all over the world, making it easy to establish and maintain contacts.
http://www.independent-collectors.com
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Soundarchive Vertriebs- und Verlagsgesellschaft mbH
Music licenses and sounds for professional applications.
With the interest in Soundarchive Vertriebs- und Verlagsgesellschaft mbH, the 21TORR Group got into the swing.
The company specializes in the distribution of music licenses to professional users in the media industry via a highly developed website,
www.scorbe.com.
Apart from usual criteria such as genre, the innovative search engine also includes technical, musical and emotional parameters.
The fast-growing archive already comprises several thousands of titles, with user rights available to customers through an online licensing process.
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