Teaching and Learning
The know-how of the younger generation can only be as good as the foundation created by schools and universities in connection with the corporate world. We seek cooperation projects with professors, lecturers and students to make sure that the important trends and current demands of our industry are not overlooked. These cooperation projects result in a successful symbiosis of teaching and learning from the young generation.
You can find excerpts from current theses, presentations and lectures below - at this point available as original excerpts in German.
Student projects and degree projects in the field of software development are presented in the wiki "
21TORR Labs" – and developed further if possible. For more information visit
http://labs.21torr.com/.
Available subjects for degree theses can also be found in the "Jobs" area and may be requested from there.
Bachelor thesis: Community Management Strategie für die Gebr. Märklin & Cie. GmbH (Community Management Strategy for Gebr. Märklin Cie. GmbH)
This bachelor thesis was submitted by Nena Olsen in the summer of 2008 for the degree programme Media Management at the Hochschule der Medien, Stuttgart.
Subject:
In the coming years, the use of online communities will increase considerably, both worldwide and in Germany. In Europe alone, it is expected that the number of users (today 41.7 million) will rise to more than 107 million by 2012. Moreover, increasing online usage will not just result in more users but in longer online sessions per individual users as well. Companies need to learn how to use these changing conditions and the inherent potential to their best advantage.
This thesis will present a community management strategy for Gebr. Märklin & Cie. GmbH.
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Final paper: Image Spriting
Website optimization through efficient consolidation of embedded images.
This final paper was submitted by Kai Vogel in early 2009 as conclusion of his training as an IT specialist for application development in Reutlingen.
Subject:
when you open an Internet page, all embedded images are usually downloaded to the local browser individually. This means that all files, such as images, style sheets or JavaScript files are processed individually and in sequence. The result is a higher number of attempts to access the network and subsequent time delays.
The developed application makes it possible to consolidate all existing images in one file. In addition, a CSS configuration is created that assigns all static image files their correct position on the resulting Image Map.
The technological realization of this application can be viewed in the “21TORR Labs”
(http://labs.21torr.com/en/projects/spriting/about)
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Bachelor thesis: Formulargestaltung in den neuen Medien. (Form design in the new media.)
User-friendly and comprehensible forms through information design.
This bachelor thesis was submitted by Doris Henzler in late 2008 for the degree programme Information Design at the Hochschule der Medien, Stuttgart.
Subject:
Digital forms – a means of communication hardly anyone can avoid these days. Opening an account, online shopping, registration – none of these work without the respective forms. They are an established part of everyday life.
Using the principles of information design, this thesis shows which aspects need to be considered for the design of digital forms. These factors include findings from the fields of information and communication psychology, text design, interface design, usability analysis and interaction design.
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Diploma thesis: Konsumentenorientierte Markenführung im Wirkungsfeld von Web 2.0 (Consumer-oriented brand management in the domain of Web 2.0)
This diploma thesis was submitted by Katja Hötzl in early 2008 for the degree programme advertising and Market Communication at the Hochschule der Medien, Stuttgart.
Subject:
With the so-called Web 2.0 applications, the Internet offered new potential for and forms of communication among consumers and between companies and their customers. This thesis shows how these developments can be utilized for brand management strategies.
It explains how brand management strategies can use user-generated content in Web 2.0 applications based on this approach.
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