The collection of s.Oliver, one of Germany's best-known fashion brands, offers quality apparel for all lifestyles and occasions. The high quality of the brand needs to be reflected in the new web presence, while visitors should be able to experience and get excited about the s.Oliver brand with the help of intuitive user guidance.
The completely new brand presentation (online between 2009 and 2012) was created, designed and realized by 21TORR. In addition to full-screen images, campaigns promoting current collections were supported with integrated video clips featuring different brand segments (QS by s.Oliver, s.Oliver Casual, by s.Oliver and s.Oliver Selection).
Afterwards, users are able to immerse themselves in the full-screen presentation of the world of s.Oliver, using intuitive user guidance to navigate information segments, photo galleries and videos. Without a constantly visible navigation bar, the presentation creates a movie theater experience reflecting the themes and imagery of the offline campaigns: A unique world of fashion to be explored with great joy.