s.Oliver Fashion within reach

The collection of s.Oliver, one of Germany's best-known fashion brands, offers quality apparel for all lifestyles and occasions. The high quality of the brand needs to be reflected in the new web presence, while visitors should be able to experience and get excited about the s.Oliver brand with the help of intuitive user guidance.

Applications Desktop


The completely new brand presentation (online between 2009 and 2012) was created, designed and realized by 21TORR. In addition to full-screen images, campaigns promoting current collections were supported with integrated video clips featuring different brand segments (QS by s.Oliver, s.Oliver Casual, by s.Oliver and s.Oliver Selection).

Afterwards, users are able to immerse themselves in the full-screen presentation of the world of s.Oliver, using intuitive user guidance to navigate information segments, photo galleries and videos. Without a constantly visible navigation bar, the presentation creates a movie theater experience reflecting the themes and imagery of the offline campaigns: A unique world of fashion to be explored with great joy.


Technically speaking, the backend of the new website is based on a Zend-PHP framework, while the frontend works with a Flash solution offering updated functions such as search engine support and a browser back button. The website can be expanded in modules as needed.


SolutionBrand website
AwardsJahrbuch der Werbung 2010 "Industry Winner Fashion",
World Media Festival 2010 "Gold",
World Media Festival 2010 "Grand Award",
Annual Multimedia 2010
Corporate Media Award 2009 "Award of Master"
TechnologyAMF, ExtJs, Flash, MySQL, XML, ZendFramework
Web linkwww.soliver.com

Digital Branding Other Projects