the world’s northernmost capital. moody, windy, cold, often dark. that is why they call the city ‘Greykjavik’. so let’s add some pretty little colors.
** street is art.
colorful street art certainly brightens things up: everything is full of graffiti.
street art is so abundant and considered to be some of the “best” in the world.
watch out, Banksy, better be prepared 😉
nature forms and defines
desaturated, green, yellowish, dusty, mossy. forms and figures.
textures over textures. stunning landscapes. unspoiled nature.
culture, tradition, lifestyle … everything is connected and derived from what forms Iceland.
móðir náttúra – mother nature.
🌈 Pride month is every month 🌈
socially speaking, Icelandic’s have a strong understanding of what is important. We love that
grab a warm jacket, get out, take a deep breath.
inhale the cities vibes.
enjoy the coffee culture in one of the nice little cafés.
talk to other people. raise a glass of craft beer with someone.
museums and popup galleries everywhere.
photography · art · fine art · graphics · history · architecture · Icelandic ceramic the list is endless. so is inspiration.
design principles
designed with heart · it’s the little things that make a difference · always keep in mind where you come from · get the best out of it · think of what you (and everyone) really needs (survival first) · be open · be authentic
wild and free · simple and clean · creative and crazy · brave and bold · authentic · nordic · smart and intuitive · diverse and detailed