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Jul 27, 2023

Developing Digital Products & Services the Right Way with Design Sprints

Abstract background for the 21TORR Design Sprint article
Digital: Sprinting to success

Five days to clarity, ideas and real solutions.

We uncover who your customers really are and how you can respond to their needs and challenges. Using strategy, design and technology to better understand users, customers and future business opportunities.

Whether a start-up, SME or DAX-listed company: within the Design Sprint* we develop future-oriented solutions for tomorrow's digital landscape. Measurable business impact for companies and customers – so you can achieve your goals.

*A framework adapted and further developed by 21TORR, based on Google Ventures' Design Sprint methodology 'Google Design Sprints'.

Solving challenges at speed

Our shared goal for the Design Sprint: the rapid implementation of a vision with a validated user focus – making well-founded decisions through better questions and enabling a faster time to market.

Here's how a Design Sprint works in detail:

The process

1. Understand

  • Understand needs, context and business

  • Define challenges

  • Develop goal(s)

2. Sketch

  • Ideation: gather, cluster and evaluate ideas

  • Develop solutions

3. Decide

  • Selection and evaluation

  • Decide on an approach

  • Storyboard/roadmap for the prototype

4. Prototype

  • Creation of the prototype
    (low- or high-fidelity); e.g. a click dummy or user flow in Figma or Miro

5. Test

  • Validating the prototype through testing with (real) users or test groups, on- or offsite

6. Transfer

  • Debriefing and processing user feedback

  • Adapting the prototype

  • Results workshop

  • Defining the next steps

Design is both a toolkit and a mindset – one that empowers businesses to solve customer problems.

Isabell Höffner
Isabell HöffnerChief Design Officer
Design Sprint: Outcome

A focus on results:

A Design Sprint allows ideas and approaches for new products and business models to be tested and validated in just one week – to find out how good they really are.

5 +1 days for clarity

Test ideas and assumptions quickly

We identify your core challenges, derive insights, evaluate and test new ideas, approaches and business models.

Improve existing features

The focused framework creates space for innovation and creativity. With a direct focus on users and the product: to improve what exists or discover what's new.

Innovation in process and roadmap

Risk minimisation and clarity: complex questions get answered, and a concrete product roadmap is defined before development begins.

In the tried-and-tested Design Sprint process, we ask better questions – so we can make better decisions.

Dominikus FrankDesign Sprint Facilitator

From zero to impact – the Sprint facts

A tried-and-tested Design Sprint process for measurable results
Focus on customers, users and new business opportunities
Support from experienced facilitators
Flexibly applicable on-site or remotely

Partners with whom we answered the right questions in a Design Sprint

Still have questions about the Design Sprint?

Isabell Höffner

Let's talk.

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Design Sprints & UX Design for Businesses – Developing Digital Products & Services | 21TORR Digital Agency, Reutlingen | 21TORR