Website redesign for the training platform
As the largest training provider in Vorarlberg with over 400 apprentices and 100 trainers, the training platform holds a special importance for the global market leader in hardware solutions. It is therefore all the more important to attract the right candidates for the right apprenticeship. This is exactly where the career page comes in: it introduces school leavers to the diverse training opportunities at Blum – through UX and UI design, target-group-specific functionality and conversion funnels that present relevant recruiting content in a contemporary, engaging look.
Developed in an agile Scrum workflow and validated through extensive, ongoing user testing, the platform is the centrepiece of employer branding efforts for apprenticeships at Blum – precisely tailored to the needs of its users.
Validation through real user feedback
Real users, real insights
User testing provides unfiltered insights into actual user behaviour. Instead of relying on assumptions, we validate concepts with the target group to uncover areas for optimisation.
Continuous optimisation
User testing is part of our iterative process. It helps us understand how features are actually used – both before and after launch. This allows us to make targeted adjustments and continuously improve the UX.
Conversion through understanding
Testing shows us whether navigation, content and interactions are clear, and where users get stuck. These insights help us remove barriers and optimise conversion rates.
Flexible & focused
Whether remote or on-site: we adapt testing to the project phase and target group. Structured question frameworks keep the focus on specific topics, delivering actionable results rather than vague opinions.
Career page with targeted conversion optimisation
The education hub introduces apprenticeship opportunities at Blum in a playful way. One key focus is joy of use: scroll-based animations and illustrations guide prospective applicants through the hub, while an intuitive user experience provides quick access to the recruiting content they are looking for.
At the same time, targeted conversion optimisation is essential for the business: to make it as easy as possible to navigate between the different training options, users are guided through an optimised conversion funnel into the individual training areas.
21TORR understood the needs of our young target group: our training website guides school pupils and graduates through their first steps towards Blum with a modern, playful design.
Modular platform for flexible employer branding
