A Centralised Brand Strategy
The BASF Brand Hub is a standalone platform that consolidates all brand-relevant content and services in one central location. An informative yet intuitive interface, combined with a powerful search function, enables significantly more efficient workflows. The seamless integration of the GROW Design System in Figma creates consistent and scalable brand experiences. This is complemented by the use of an API-based headless CMS, which enhances the performance of frontend components, simplifies system integration, and enables fast, brand-compliant implementation.
Innovation Meets Sustainability
The Brand Hub goes beyond a mere platform — it establishes a new way of working together. Through intelligent structures and a well-considered user experience, complex processes are simplified and brand-relevant content becomes seamlessly accessible. In doing so, it creates the foundation for consistent brand management that remains flexibly scalable and can respond quickly to new requirements.
Sustainability: an added value
Alongside innovation, the Brand Hub also stands for sustainability and inclusivity. The platform meets WCAG 2.1 standards, ensuring accessibility for all users. Thanks to a resource-efficient architecture, the website achieves an outstanding CO₂ rating and generates fewer emissions than 83% of all global websites. In doing so, the Brand Hub sets standards for responsible, sustainable design — in line with BASF’s environmental goals. At the same time, it promotes collaboration, strengthens brand consistency, and makes an active contribution to a future-proof digital infrastructure.
