Ease of use in the digital brand hub
Building on the branding developed by hauser lacour, the Digital Brand Hub presents MBPS's corporate design and corporate identity in a user-centred and efficient way. The foundation: a service design clearly oriented around the newly created brand identity, built as a static site using Eleventy. The focus is on ease of use: the deliberately lean website connects the various brand topics clearly and guides users directly to the information they need and a download area for brand assets.
First-class user experience
The MBPS Digital Brand Hub presents the core brand elements and design principles for a range of internal target groups, forming the foundation for MBPS's digital (website, online shop, dealer portal) and analogue communication platforms. Visual design and various microinteractions make the brand values and guidelines developed for MBPS tangible in a digital context, delivering a first-class user experience.
The theory behind it
Digital brand hubs put users and their needs at the centre as a 'single source of truth': in the spirit of guidance rather than guidelines, design possibilities and best practices of corporate design are presented — ensuring that the brand and its digital application are implemented in a brand-compliant way.
Important: A design system developed according to Atomic Design principles for media-neutral use of design components. The next level: design systems made additionally accessible to development teams via a Pattern Lab. The hub thus enables internal marketing teams and external digital agencies to work with the brand efficiently.
