From Web CMS to a Bespoke Headless CMS Solution
Building on the branding developed by Beaufort8, the new international product and service website of FLEX focuses on usability and conversion optimisation as well as branded UX and interface design. The foundation: a headless CMS technology from Storyblok. This allows the bespoke frontend to be designed in every detail – independently of templates – according to the requirements of the content, the brand, the touchpoint and the users.
At the centre is a seamless branded experience across all digital touchpoints: By connecting the detail view (product) with the user view (application) of the FLEX product range, functionality, content and storytelling are brought into balance. This creates not only intuitive user navigation and a streamlined information architecture, but also a digital product and service experience.
Solution: Flexible, Robust, Scalable – the FLEX Hub
As a strategic partner, we accompanied FLEX through our agile Scrum framework and proven 5D model – from conception, technical advisory and evaluation of the headless CMS, SEO and content strategy, UX and UI design through to frontend and backend development.
The result: a tailored appearance in the new FLEX look and feel, which can grow flexibly with future touchpoints through a visual design system with modular UI elements.
The Hub of the FLEX Universe
The FLEX website with headless content management system is part of the newly developed digital FLEX Hub built on Symfony. It serves as the central node of the FLEX universe, pulling content via APIs from the connected headless CMS as well as from PIM and ERP systems, combining them and passing them on to the bespoke frontend (Static Site Build).
As an autonomous system, this architecture offers many advantages: robust, high-performance, low-maintenance, easy to manage and flexibly scalable, the Hub points the way to the digital future – allowing both existing and new systems to be integrated with ease.
