Approach
Single source of truth & working tool in one
For Blum’s sales staff, sifting through a vast amount of marketing materials to find the relevant information is part of everyday life. They are in close contact with their customers and depend on these materials to do their job. When content has to be tracked down from scratch each time, it adds up to a significant investment of time. Our task was therefore to bring structure to the materials and give Blum’s team an intuitive way to handle them.
