A digital stage for icons
The JS . THONET Signature collection reimagines design icons. The result: pure elegance and aesthetics. A collection that deserves to be staged. We at 21TORR designed a minimalist yet flexible microsite that does justice to this unique collaboration – and drives conversion-oriented sales at the same time.
Solution: clarity in structure and design
Users can freely decide whether they want to be guided through the story behind this collaboration, find inspiration, or jump straight into the ordering process.
At the same time, the microsite ties in with the JS. THONET Signature collection and reflects refined details – such as elegant micro-animations and sophisticated interactions – to give the product the stage it deserves while driving user conversion.
The flexible Next.js application, built for maximum frontend quality, turns the showroom into a truly exceptional experience. Intuitive navigation combined with the ability to display large-format product imagery enables first-class storytelling.
Thank you for the pleasant and straightforward collaboration on this project. We gave it everything and set the stage for this exceptional collection.
