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Aug 28, 2025

Relaunch for Experts in Care

Three websites, one flexible system, and a bold brand presence: The Joline website relaunch created a modern platform that sustainably strengthens both brand experience and user experience. By integrating a unified headless CMS, we deliver a platform that is flexible, scalable and easy to maintain – across all website instances.

Overview of the different product areas of the new Joline website
Approach

The highest standards in design and technology

Joline is an internationally operating medical technology company specialising in minimally invasive applications. The highest quality, made in Germany, and the use of cutting-edge technologies make Joline stand out from the competition.

To make Joline’s values tangible in the digital space and position Joline Digital for the future, we developed a tailored digital ecosystem. The market-specific websites are built on the headless CMS Storyblok – flexible, API-based and scalable to meet new requirements.

Interplay of different design elements reflecting the visual identity of the website.Sections of various pages of the new Joline websitePartial view of the product detail page of the new websiteA green-backed logo colour-coding one of the product divisions.Various logos used across the website.Joline Brand LogoInsight into the colour-coding of the product divisions
Solution

Shared architecture with individual adaptation

All three websites are built on a shared headless CMS by Storyblok. Content can be centrally managed, flexibly distributed and extended internationally – without compromising on frontend design quality or loading performance for the user.

Branded UX

Clarity through user guidance and visual design

Four divisions, four distinct colour worlds, one clear line.

Each product world has its own visual character – embedded in a consistent brand architecture. This creates orientation, recognition – and makes Joline’s innovative medical technology tangible in the digital space.

To bring Joline’s medical products closer to their customers, we introduced colour worlds that reflect all four divisions. This creates clarity – through orientation and recognition.

Gallery view of the new Joline website – developed by 21TORR
Sections of various pages of the new Joline website

Thank you so much for your support on this great project. We are very happy with the result and look forward to continuing our collaboration. You are a fantastic team to work with.

Kerstin StotzMarketing Manager | Joline
Corporate Website & UX Design for Medical Technology – Joline Website Relaunch with Headless CMS | 21TORR Digital Agency Stuttgart | 21TORR