An experience with perfect user experience
Under the banner of “Blum CONNECTS”, the traditionally analogue trade fair concept is transformed into a digital trade fair hub – enabling products, innovations and design ideas to be presented to the right audiences. The focus: turning the remote trade fair visit into an immersive experience through cross-media formats, brought together in the hub during the virtual event. High-performing worldwide, available in 27 languages, and built to the highest standards of design, user experience and performance.
The remote trade fair hub is
Digital: Whenever, wherever – all it takes is an internet connection to dive into the digital trade fair experience.
Interactive: Scrollytelling, animations and video content enhance the user experience, deepen immersion and invite interaction.
Moving: “Moving ideas” – Blum’s guiding principle is reflected in every aspect of the experience platform.
The trade fair experience of the future
The Blum Remote Trade Fair Hub proves that virtual events can hold their own against their offline counterparts. Digital, interactive, moving – the experiential quality takes centre stage, combined with a simple and intuitive user experience. Whether exploring the content at your own pace, diving deep into personalised trade fair content, engaging in personal exchanges on products and the brand via live sessions with Blum experts, or watching streamed talks from the purpose-built trade fair stand at Blum’s headquarters in Vorarlberg: this is what the trade fair visit of the future looks like.
Blum CONNECTS, the interactive digital trade fair format, was honoured with the German Brand Award 2021 in the category “Excellence in Brand Strategy and Creation – Brand Events”.
What the digital trade fair hub delivers
Awareness: Capturing attention among target groups and stakeholders – from online campaigns to the awareness landing page.
Lead generation: Registration and first trade fair insights – a passwordless, secure login process leads to an informative countdown page after sign-up.
Digital event: The trade fair hub creates an experience-driven user experience with high-impact content presentation.
Project & Tech Stack
Developed using Scrum in an extremely short development timeframe of four months
Personalised content delivery for different user and customer groups
Rich interaction options, animations, video content, scrollytelling, 3D visualisations and compelling imagery
Solid technical implementation: Symfony as the application framework, built as a cloud-native application hosted in a Kubernetes cluster
High-performance and scalable user data management (Redis cluster)
CRM integration for potential post-event campaigns based on user behaviour
Our long-standing digital partner 21TORR once again expertly supported us throughout this ambitious project – from the initial idea through to realisation – bringing excellent expertise in both technology and design.
