Collaboration in the agile Scrum team
Working closely with BGV's IT team in Scrum sprints, we repositioned and sharpened BGV's digital brand. Building on the jointly developed strategy, we created a comprehensive SEO and content concept. A new UX concept with a reworked information architecture formed the foundation for the modern UI design. From strategy through to frontend implementation, we developed a precisely tailored digital presence in line with the brand repositioning — presenting BGV's target-relevant products and services in a clear and transparent way.
Solution: reaching the goal with user centricity and conversion optimisation
User centricity at the core: Dedicated UX writing with an emotional, approachable tone makes BGV's product and service world accessible and easy to understand. Tailored content and straightforward product segmentation meet users exactly where they are, delivering a first-class user experience.
Consistent conversion optimisation: A linear user journey and a streamlined navigation structure guide users intuitively to the right service and product offering. An easy-to-use tariff calculator, micro-animated call-to-actions and redesigned application forms all support the process. Optimised usability ensures a fast path to the checkout flow — securing valuable insurance completions.
A sustainable technology foundation and modular component system
Built on the FirstSpirit content management system, the website rests on a technically scalable foundation that integrates seamlessly into BGV's IT infrastructure. Our long-standing project experience with this high-end enterprise CMS demonstrates its suitability for implementing BGV's tailored requirements.
Thanks to modular components, the underlying visual system (Pattern Lab for the frontend) can grow on demand — offering individual design options for flexible, future-proof website development.
In detail
Service experience as the top priority
Conversion funnels optimised for simplicity and transparency: targeted audience communication, direct topic entry points, intuitive navigation and website content tailored to personal needs.
Design for scale
From design principles to a <usable> component library: BGV's corporate design is prepared using Atomic Design, transferred into a design system with a design and interaction library, and made accessible via a Pattern Lab. A centralised single source of truth for designers and developers — for the initial relaunch and all future digital solutions at BGV.
Brand values transported digitally
Visual appearance, simplicity and speed of use, user-oriented animations and microinteractions: the website experience reflects BGV's open and direct service ethos.
Our new website gives our customers a straightforward way to take out tailored insurance that reliably accompanies them through life.
