We couldn't be prouder: Our BASF Brand Hub for Agricultural Solutions in EMEA and the accompanying GROW Design System are genuine game-changers – enabling team collaboration while setting new standards in brand consistency and user-centred, accessible design.
Recognised as a UX Design Award Nominee 2025 – an award by the International Design Center Berlin (IDZ) – we have every reason to celebrate.
Powered by the GROW Design System, the BASF Brand Hub for Agricultural Solutions in EMEA enables consistent, scalable and sustainable brand development. It centralises guidelines, assets and templates for seamless collaboration between teams and partners. The GROW Design System offers reusable UI components, WCAG 2.1 accessibility standards and a headless CMS for efficient digital product creation – streamlining workflows while setting a benchmark for environmentally conscious brand management.
Sustainable UX as the Foundation of the Brand Hub
The Brand Hub supports sustainability and inclusion through a resource-efficient, environmentally conscious technical foundation. Built to WCAG 2.2 standards, it guarantees digital inclusion and efficiency for all users.
Based on a range of performance, efficiency and user experience factors, the website achieves a top CO₂ rating (A) and cleaner emissions than 83% of websites globally, as confirmed by the Website Carbon Calculator and Ecograder.
With 100% accessibility compliance, it guarantees unrestricted usability for everyone. These qualities set a benchmark for resource-efficient design and sustainable digital solutions, in line with environmental objectives.
About the UX Design Awards
"The UX Design Awards are the Global Mark for Outstanding Experiences."
The UX Design Awards recognise outstanding user experiences twice a year and present the most innovative solutions from various industries around the world. Behind the UX Design Awards is the IDZ – International Design Center Berlin.