Phygital apps
Some call it the Internet of Things, we say phygital – meaning: digital apps are now the window to physical products. Bicycle navigation devices are replaced by a smartphone on the handlebars. Smart coffee machines get digital interfaces. In concert halls, seat numbering happens electronically and automatically. The usability, performance and integration of the apps involved are the make-or-break factor for the future-readiness of your products.
What you get.
Higher efficiency in sales and service
Sales support apps like our Blum Media Collect measurably increase sales efficiency. Field staff have all product data, configurators and presentation materials available offline. The result: shorter sales cycles and more professional customer meetings.
Measurably better service experience
Service apps with digital tutorials reduce repair times by 21%: technicians can carry out complex assemblies without errors using AR support. That reduces complaints and increases customer satisfaction.
Faster support for your customers
Better B2B customer retention
Apps and digital platforms complement your physical products with powerful service capabilities. Your customers get continuous added value through additional features and data-driven optimizations. That strengthens customer loyalty and makes your products the first choice.
Business apps in practice
Just a few of our successful projects as an app agency for well-known clients, including internationally operating ones:
Good code is only half the battle
Real app success happens when three things come together:
Challenge No. 1: People
IT wants security, sales wants features, the works council wants a say, the CMO wants conversions. Everyone is right. Everyone has different priorities. Our solution: Workshops that bring all stakeholders together – before a single line of code is written.
Challenge No. 2: Systems
Your SAP installation has been running for 15 years? Your shop needs to talk to PIM, ERP and CRM? No problem. Our solution: We develop intelligent in-house applications that integrate seamlessly into existing system landscapes. Your SAP installation becomes a data source. Your legacy ERP system gets a modern interface. Your investments stay protected – and gain in value.
Challenge No. 3: Usage context
A service technician on the factory floor has different needs from a field sales rep with a customer. One has machine oil on their hands, a noisy environment and poor lighting. The other needs information offline and efficient user flows to configure a quote during the conversation itself. Our solution: User research in real working environments. We design apps that work where they’re needed.
Apps since apps.
You have the product idea, we have 30+ years of experience in digital transformation: shaping the digital future since 1994 – with over 70 colleagues across four locations. When the iPhone arrived, we were there. As a business app agency, we understand what it takes to build apps that deliver real impact. So:
