Corporate Website for Innovative Medical Technology

The starting point was a digital presence spread across multiple websites – with an outdated tech stack, limited maintainability and a noticeable gap between offline branding and digital presence. In our structured 5D process (Discover → Define → Design → Develop → Deploy), we brought in relevant departments such as HR, marketing and regulatory affairs early through interviews, and established clear strategic foundations through benchmarking research. The guiding principle was to bring all target groups – candidates and customers – together on a single, centrally managed URL.

A newly developed, scalable design system became the visual core of the platform – translating the Bentley brand consistently into the digital world. Different colour codes are used depending on the product group to enable visual categorisation. Content priorities are separated using a light and dark mode theme. Modular components ensure that the system grows with future expansions while maintaining a consistent brand experience across all touchpoints. The information architecture was explicitly designed for different user groups and long-term scalability, with the tech stack set up for scale using a headless CMS based on Storyblok. Integrations with Salesforce and the existing career management system simplify information access for all users.

bentley.global brings all target groups together for the first time in a consistent digital brand presence and aligns offline and online branding. The platform is easy to maintain by internal teams and technically geared towards further growth. For a company with products in more than 80 countries and around 500 employees worldwide, the group website – as a central, consistent digital presence – forms the critical foundation for further international expansion.