Research as a strategic corrective
Before design or development became the topic, we invested time in a Discover & Define phase – conducting user interviews, benchmark analyses, a content audit and information architecture development to create a well-founded basis. For us, this neutral research phase before implementation is not a nice-to-have, but a prerequisite for making the right decisions. In the case of Harro Höfliger, it proved its value at a strategic level – with an insight that recalibrated the entire project.
Careers and products on equal footing
The research made it clear: the careers portal is as important to Harro Höfliger as the product section – in an industry that doesn’t typically think this way. This insight led to a decisive UX decision: the homepage features a switch between two equally weighted worlds – the product world and the careers world. No hierarchy, no compromise. Both target groups are met where their respective journey begins.
A headless architecture that grows with you
The conceptual clarity needed a design and technical foundation to match. We translated Harro Höfliger’s branding consistently into the digital world and developed an accessible, scalable design system that ensures consistent user experiences across all areas. Technically, the platform is built on a headless CMS architecture using Storyblok: content is managed via a unified content pool, enabling multilingual delivery with regional variation – flexibly expandable without needing to rethink the structure.
Go-live with substance
Right on time for Harro Höfliger’s 50th anniversary, the new website went live. What became visible is the result of a decision made by research – not assumptions. The case demonstrates the potential that lies behind the courage to first define the right problem and then the solution. In this case: a scalable platform that guides applicants and new customers alike, and shows a company that is more than its machines.
