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Your careers page can do more

Accessible Career Portals

A data scientist with 8 years of experience googles their next job. They land on your careers page, wait 5 seconds for the content to load – and they’re gone. For good.

The market for skilled professionals is fiercely competitive. Building a professional careers page today is no longer just an investment in stock photos and nice copy – it’s an investment in a central pillar of an accessible recruiting and employer branding strategy.

A collage made up of various screens from the Alber careers website.

The hard facts

84% of job seekers say a company’s reputation as an employer is important to their decision to apply.
76% of candidates want an insight into your company culture before they apply.
69% would turn down a job offer even if unemployed if the employer branding doesn’t resonate.

Candidate experience: the invisible deal-breaker

As a careers page agency with a focus on accessibility and digital inclusion, we know: the potential here is enormous. The right combination of strategy, design and technology transforms your careers portal from a box-ticking obligation into a genuine talent magnet.

Candidate experience doesn’t begin at the interview – it starts on your careers page. According to a survey, 78% of applicants believe the overall candidate experience is a good indicator of how much a company values its employees. In the race for top talent, it becomes clear quickly that a standard solution won’t cut it. Fail to convince from minute zero and you’ve already lost – before the first contact.

From practice

These career portals speak for themselves: when strategy, design and technology work in harmony, career portals are built that convert:

What top employers (and we) do right

Accessible user experience

A large proportion of applicants drop off when the process becomes too complicated. Clear navigation, streamlined forms and frictionless user flows keep candidates engaged. Accessibility and digital inclusion are must-haves.

Employer Branding Content

Authentic insights rather than marketing phrases: real employee stories, concrete career paths and honest glimpses into daily working life – more convincing than any glossy video.

Performance

The longer the loading time, the lower the conversion. Through technical optimisation at server and code level, we achieve loading times under 2 seconds.

SEO & visibility

Thoughtful Google for Jobs integration and SEO optimisation bring your job pages to where candidates actually search. Because the best careers page is worthless if no one finds it.

A person wearing a hat and headphones working at a desk with a laptop and monitor in a modern office environment.

Mobile recruiting: job search from anywhere

70% of applicants use their smartphone to search for jobs. Most careers pages are responsive – but are they truly optimised for mobile use?

The difference is in the detail:

  • Fast loading times even on weak networks

  • Touch-optimised, accessible application forms

  • Compact yet complete job information

  • One-click application without switching platforms

Companies that truly think mobile-first for their applicant portal reach candidates where they actually search – between meetings, on the train, on the sofa in the evening.

Let’s get started

That data scientist from the beginning is probably working for a competitor now. Their careers page loaded in 2 seconds. As a career portal agency, we make sure the next one lands with you – time to turn the tables. So:

Let’s talk

Frequently asked questions about careers pages

Have a careers page created by digital agency 21TORR | 21TORR